Google Analytics for WHMCS

Enhance your Google Analytics reports with the Google Analytics Enhanced Ecommerce module for WHMCS

Enhance your Google Analytics reports with the Google Analytics Enhanced Ecommerce module for WHMCS. This module integrates your WHMCS with Google Analytics and Google Tag Manager, allowing you to enrich the e-commerce reports in Google Analytics.

Easily manage dozens of tracking codes into your WHMCS with Google Tag Manager without manually modifying any files or installing new modules. With just one module, you can easily manage dozens of tracking codes.

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Google Analytics for WHMCS


This WHMCS module enables Google Analytics Enhanced eCommerce features into your WHMCS with this main features:

  1. Enhanced eCommerce Tracking
    2. Shopping Behavior Analysis
  2. Checkout Behavior Analysis
  3. Product Performance Reports

Also, automatically integrate the Google Tag Manager container code snippet into all WHMCS pages. Tag Manager & Enhanced Ecommerce module will allow you to easily and quickly manage dozens of tracking codes directly in the Google Tag Manager container without having to make any modifications or customizations to WHMCS source code or handle with multiple modules for each marketing integration you want to use.

Enhanced eCommerce Tracking

Enhanced eCommerce Tracking for WHMCS provides you with a number of insightful and actionable reports. With this module, you will empower your eCommerce Reports and see the overall state of your WHMCS salles with three diferent categories of related metrics:

Enhanced eCommerce Tracking

Revenue and Conversion Rate

  • Revenue: Total revenue from your ecommerce transactions, may include tax and shipping.
  • Ecommerce Conversion Rate: Percentage of sessions that resulted in an eCommerce transaction.
Revenue and Conversion Rate


  • Transactions: Total number of completed transactions on your site.
  • Average Order Value: Average value of each order.
  • Average Quantity: Average quantity of products sold per transaction.
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The total number of transactions, the total revenue, and the average order value for:

  • Campaigns
  • Order Coupon Code
  • Affiliation

In addition to the aggregated metrics, you can also see discrete Revenue metrics by individual product, product category, and product brand.


Shopping Behavior Analysis

The Shopping Behavior Analysis report lets you see the number of sessions that included each stage of your purchase funnel in WHMCS, how many sessions continued from one step to the next, and how many abandoned the funnel at each stage.
You can evaluate your users’ shopping experience from product impression to transaction. Use the funnel visualization to identify strengths and weaknesses in your purchase funnel on WHMCS.

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Shopping Behavior Analysis

Checkout Behavior Analysis

The Checkout Behavior Analysis report lets you see how successfully your users moved through your checkout process. The checkout-funnel visualization illustrates how many users moved on from one step to the next in WHMCS checkout, how many abandoned the process at each step, and how many entered the process at each step.

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Checkout Behavior Analysis

Product Performance Reports

Product Performance Reports lets you see how your WHMCS products performed from different types of metrics:

  • Summary: See WHMCS product performance in terms of revenue, price, and quantity. Includes two of the Shopping Behavior metrics.
  • Shopping Behavior: Product performance in terms of user engagement with your products (e.g., viewing products and details, adding and removing products from carts, completing checkouts).
  • Sales Performance: Sales Performance report lets you evaluate sales by either of your primary dimensions.
  • Product List Performance: Product List Performance report lets you see WHMCS Product Lists metrics.
  • Order Coupon: see how your WHMCS promotional codes performed.
Product Performance Reports

Sales Performance

Sales Performance Report lets you evaluate WHMCS orders by either of this primary dimensions:

  • Transaction : date, time, transaction ID
  • Date: cumulative transaction data by date
  • Tax: total tax charges for ecommerce transactions
  • Quantity: number of units sold in ecommerce transactions

Product List Performance

Product List Performance Report lets you see how the WHMCS Product Lists on your site performed based on the following metrics:

  • Product List Views: Number of times users viewed products when they appeared in the product list
  • Product List Clicks: Number of times users clicked products when they appeared in the product list
  • Product List CTR: The rate at which users clicked the product list to view products (number of clicks divided by the number of times the list appeared
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Order Coupon

Order Coupon Reports lets you see how your WHMCS promotional codes performed in terms of the following metrics:

  • Revenue: Total revenue from ecommerce transactions; depending on your implementation, this can include tax and shipping
  • Transactions: Total number of completed purchases on your site
  • Average Value: Average value of e-commerce transactions
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Have a question?

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